Electric Book Works Web, mobile and print publications

Tracking production and marketing costs

How you track production and marketing costs depends on your in-house systems. The important thing is to make a decision early on whether you will track these costs against one or more ebook editions (PDF, epub, or other), or put all costs against the ‘parent’ title, which is usually the print edition. Once you’ve made a clear decision about this, it will be easier to monitor their profitability, and make decisions over time about where best to put your digital resources.

Arthur Attwell 16 April 2010
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