Digital decisions: What book publishers should know about ebooks
‘Digital decisions’ is a day-long course for publishing staff. When we introduce it, we start with something like this:
Welcome to our ebooks crash-course for publishing staff. I’m going to move quickly through a lot of information, and it may take you a while to absorb it all and relate each part to the others. The idea here is to paint a picture of the digital landscape you’re negotiating, and to take the unfamiliarity out of key digital-publishing concepts. We’ll range from big concepts to workflow nitty-gritty, and each issue we cover here could take a day on its own to explore in any depth. So we encourage you to explore them further with your colleagues soon.
- An overview of the digital publishing industry worldwide
- What is an ebook?
- Exercise: What do you sell when copies are free?
- Technology decisions
- Rights and royalty decisions
- Product decisions
- Administrative decisions
- Workflow decisions
- Sales and marketing decisions
- Survey: What are you thinking?